Search Engine Optimization and Social Media activity are becoming more closely aligned by the day. ? This is particularly important for landscapers and home improvement?companies! ?We know that Google?s recent ?Penguin? update penalized websites with low quality links, as?discussed in my recent blog post:?Have Recent Google Changes Helped or Hindered Your SEO Success? 87% of Marketers Say They Have Been Affected!
Along with this, Google has been placing more weight on social signals in its ranking?algorithm. ?To state it simply, when you blog with?rich valuable content?and target the right keywords in your blog posts and then share your blog posts on social media?networks such as?Facebook, Twitter,?LinkedIn?and others, you will get more links as a result.
When you post content your customers or prospects think of as extremely valuable, they will share it with others. ?That means more links to your website. ?More links from social networks means Google will think you are more relevant and you will rank better in search engines.
Landscapers and Home?Improvement?companies can ?also benefit from visual Social?Networks such as?Pinterest, which enables you to include your entire portfolio with, you guessed it, links back to your website. ? And if people like what you have to show, they will share it, which means even more links!
When it comes to content on your website and links back to that content, think of it like this: ?If you want to grow a tree, you first plant a seed. ?The content on your website or blog is the seed.
A seed without water or nutrients won?t grow so you need to water and fertilize it. ?Links pointing to your content are just like that water and fertilizer. ? And the higher the quality of fertilizer you use, the better your results. ?Links work the same way, better quality links brings you better results in the form of higher?search engine ranking, more website traffic,?more high quality leads for your business and more revenue.
It really is that simple!
Want to know more? ?Here?s a good read for you from?Search Engine Watch.
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